Resources
RSS FeedCase In Point: Complete Case Interview Preparation Cosentino demystifies the case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you a system that will help you answer today's most sophisticated case questions. Consulting firms are in the business of renting brains. That's why consulting firms put so much weight on the case question - because it allows them to judge how logically and persuasively a potential consultant (i.e. you) can present a case, in essence, a case interview is a role-playing exercise. In order to nail the case you need to know both how to prepare and perform. Case in Point will answer your questions and give you the confidence to nail the case. |
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What Management Is Whether you're new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test? What Management Is is both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Joan Magretta, a former top editor at the Harvard Business Review, distills the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organizations and how that logic is embodied in practice. Magretta makes rich use of examples -- contemporary and historical -- to bring to life management's High Concepts: value creation, business models, competitive strategy, and organizational design. She devotes equal attention to the often unwritten rules of execution that characterize the best-performing organizations. Throughout she shows how the principles of management that work in for-profit businesses can -- and must -- be applied to nonprofits as well. |
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Crossing the Chasm Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these U.S. enterprises must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
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